Biography – Eva Jernsand

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Eva Maria has extensive work experience in state, municipal and private sectors. She is now finalizing her PhD studies in marketing at Centre for Tourism, School of Business, Economics and Law at University of Gothenburg. She works closely with a PhD candidate in design, as well as with practitioners and researchers in a transdisciplinary ecotourism project by Lake Victoria in Kenya. Taking both a pragmatic and critical stance, her thesis revolves around participatory approaches to community and destination development. She is also engaged in networks and associations within place branding and tourism.


Contact Information:      LinkedIn


BSc in Business Administration

MSc with a major in Business & Design

Licentiate of Philosophy in Business Administration

Current Research:

Eva Maria’s research focuses on the intersection of design and marketing, using visualization, modeling, and researcher, resident and practitioner engagement to explore sustainable futures in tourism and related fields. Looking at the future, Eva Maria is interested in visiting friends and relatives tourism (VFR tourism), tourism entrepreneurship, experience innovation and tourism development research.

Selected Publications:

Jernsand, E.M. (2014). A marketing design approach to destination development. Licentiate thesis. Gothenburg, Sweden: School of Business, Economics and Law at University of Gothenburg.

Jernsand, E.M. & Kraff, H. (2015). Participatory place branding through design: the case of Dunga beach in Kisumu, Kenya. Place Branding and Public Diplomacy, 11(3), 226-242.

Jernsand, E. M., Kraff, H., & Mossberg, L. (2015). Tourism Experience Innovation Through Design. Scandinavian Journal of Hospitality and Tourism, 15(sup1), 98-119.

Kraff, H. & Jernsand, E.M. (2014a). Designing for or designing with? In Bohemia, E., Rieple, A., Liedtka, J. and Cooper, R. (eds.) Proceedings of the 19th DMI Academic Design Management Conference: Design Management in an Era of Disruption, Boston: the Design Management Institute, pp. 1596-1611. ISBN 978-0-615-99152-8.

Kraff, H. & Jernsand, E.M. (2014b). From disciplines to common ground and actions: reflections on a transdisciplinary project in Kisumu, Kenya. In Breytenbach, A. and Pope, K. (eds.) Design with the other 90%: Cumulus Johannesburg Conference Proceedings, Johannesburg: Greenside Design Center and the University of Johannesburg, pp. 88-93.